Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Lecce: La Notte della Taranta pizzica festival; Lecce Baroque architecture; Gallipoli beach nightlife; Otranto and the Adriatic coast. Guests I price for: younger couples and groups on 5 to 7 night stays between Lecce's Baroque centre and the resorts of Gallipoli and Otranto. Where I start: the August Taranta and beach peak that dominates the year, Puglia regional coding plus national CIN, and two-sea positioning between the Adriatic and Ionian coasts.
Lecce sells mostly through Airbnb, Booking.com, Vrbo and Expedia. Salento masserie and boutique hotels sell a long August and a short shoulder. With my background in five-star hotel revenue, I work on wedding and group blocks, length-of-stay rules for peak weeks, and when to open and close so payroll matches demand.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Lecce.