Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Zurich: Street Parade; Banking and pharma business travel; Summer lake season; Gateway to Alpine ski resorts. Guests I price for: Corporate travellers midweek, international leisure guests on 2 to 4 night stays, and relocation guests. Where I start: Corporate midweek rate cards, CHF pricing benchmarks against hotels, and mid-term relocation strategies.
Zurich sells mostly through Airbnb and Booking.com. Zurich's hotels look like the five-star corporate hotels where I started. I review negotiated rates with banks and pharma groups, fence rooms for conferences and the Davos overflow, and decide how much leisure business the hotel should accept in summer.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Zurich.