Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Lecce: La Notte della Taranta pizzica festival; Lecce Baroque architecture; Gallipoli beach nightlife; Otranto and the Adriatic coast. Guests I price for: younger couples and groups on 5 to 7 night stays between Lecce's Baroque centre and the resorts of Gallipoli and Otranto. Where I start: the August Taranta and beach peak that dominates the year, Puglia regional coding plus national CIN, and two-sea positioning between the Adriatic and Ionian coasts.
Lecce sells mostly through Airbnb, Booking.com, Vrbo and Expedia. I configure your Airbnb, Booking.com and Vrbo pricing so August weeks are protected, group listings carry the right deposits and rules, and the Lecce flat and the beach house never share one curve, with Puglia codes and the CIN displayed on every channel.
The service in general is described on my other ota optimization page; this page covers how I apply it in Lecce.