Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Nice: Cannes Film Festival and Monaco Grand Prix in May; MIPIM and Cannes Lions; Summer beach season; Nice Carnival and Menton Lemon Festival. Guests I price for: International leisure travellers on 4 to 7 night stays, event and conference guests in May and June. Where I start: Event-week premiums along the whole coast, summer weekly pricing, and registration-number compliance.
Nice sells mostly through Airbnb, Booking.com, Vrbo and Abritel. Having spent a decade inside five-star hotel chains, I help Riviera hotels balance conference groups, event allocations and leisure guests, build fences for the May events, and pick a competitive set by town and view, so a Cannes hotel is not benchmarked against a quiet hillside property.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Nice.