Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Leeds: York Racecourse meetings; York Christmas market; Leeds Festival; Yorkshire Dales and Moors summer. Guests I price for: UK weekend visitors and groups on 1 to 3 night stays, families on Dales weekly stays. Where I start: Race-day and festival premiums, group minimums in York, and cottage weekly pricing.
Leeds sells mostly through Airbnb, Booking.com, Vrbo and Sykes. For hotels and serviced apartments in Leeds and York I work on corporate rate structure, race-day and Christmas rate fences and group handling, drawing on my years in five-star chain hotel revenue to balance business and leisure demand week to week.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Leeds.