Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Leipzig: the Leipzig Book Fair; the Wave-Gotik-Treffen; Bach heritage and the Bachfest; the Plagwitz creative scene. Guests I price for: festival crowds and cultural travellers on 2 to 3 night stays in the Zentrum and the creative Plagwitz district. Where I start: distinct festival spikes across the year rather than a summer peak, trade-fair and concert demand, and Saxon registration and tourist-tax rules.
Leipzig sells mostly through Airbnb, Booking.com and Vrbo. For Leipzig hotels I work on group and fair business at the Neue Messe and the Congress Center, the corporate accounts tied to the car plants and logistics hub, and leisure weekends for concerts. My hotel years taught me to protect peak fair nights from early group blocks at low rates.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Leipzig.