An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Orkney: Skara Brae and Neolithic Orkney; Ring of Brodgar; Cruise calls in Kirkwall; St Magnus Festival in June. Guests I price for: UK and international heritage visitors on 2 to 5 night stays. Where I start: Cruise-day and summer pricing, limited supply and Scottish short-term let licensing.
I configure the pricing tool for a thin market with few comparables, so it does not chase noise from a handful of listings. Summer rates hold firm, festival weeks carry their own price, and minimum stays line up with how people really travel to and around the islands.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Orkney.