Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Orkney: Skara Brae and Neolithic Orkney; Ring of Brodgar; Cruise calls in Kirkwall; St Magnus Festival in June. Guests I price for: UK and international heritage visitors on 2 to 5 night stays. Where I start: Cruise-day and summer pricing, limited supply and Scottish short-term let licensing.
Orkney sells mostly through Booking.com and Airbnb. I configure the pricing tool for a thin market with few comparables, so it does not chase noise from a handful of listings. Summer rates hold firm, festival weeks carry their own price, and minimum stays line up with how people really travel to and around the islands.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Orkney.