Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Munich: Oktoberfest; Messe München trade fairs; Bayern Munich fixtures; Alpine day-trip base and Christmas markets. Guests I price for: Trade-fair visitors midweek, Oktoberfest groups on 2 to 4 night stays, and leisure travellers in summer. Where I start: Oktoberfest and trade-fair premiums set a year ahead, and registration-compliant strategies under Bavarian rules.
Munich sells mostly through Airbnb, Booking.com and Vrbo. With my background in five-star hotels I help Munich hotels balance fair groups, corporate accounts and leisure. The key work is a twelve to thirty-six month fair calendar, displacement analysis before accepting group blocks during Oktoberfest and EXPO REAL, and comp sets split between the city centre and the Riem fair area.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Munich.