Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Bordeaux: Wine tourism in Saint-Émilion and the Médoc; Bordeaux Fête le Vin; Rugby and stadium concerts; Arcachon and Atlantic coast day trips. Guests I price for: European city-breakers and wine travellers on 3 to 4 night stays. Where I start: Harvest and festival premiums, and compliance with Bordeaux's primary-residence rules.
Bordeaux sells mostly through Airbnb, Booking.com and Abritel. For Bordeaux hotels I look at the mix between wine trade, corporate travel around the Euratlantique district and leisure weekenders, then build rate fences for harvest and big stadium nights and choose a competitive set by quarter rather than by star rating alone.
The service in general is described on my expedia optimization page; this page covers how I apply it in Bordeaux.