Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Munich. Munich is Oktoberfest and trade fairs. Oktoberfest weeks and fairs like bauma, ISPO and EXPO REAL can be priced a year ahead at rates far above normal. The city also limits how long a home can be let without a permit. I plan the year around the Messe calendar and Oktoberfest.
For a Munich owner I check first how many weeks the home can legally be let, then decide which weeks deserve those nights: Oktoberfest, the big fairs, or summer. From there I build a full-year plan with bands for each Messe event, Wiesn weekends and the Christmas market.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Munich.