Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Naples, Florida: Winter snowbird season; Golf and boating; Sanibel and Captiva beach demand; Spring Training in Fort Myers. Guests I price for: Snowbirds and golfers on monthly stays, families on weekly stays in spring. Where I start: Monthly winter rate cards with early-booking strategies, weekly spring pricing, and hurricane-season floors.
Naples, Florida sells mostly through Airbnb, Vrbo, Booking.com and Expedia. With my five-star hotel background, I help Southwest Florida hotels and resorts balance snowbird, golf, sports and group segments, set length-of-stay rules for February and March, and use rate fences that protect peak winter nights while summer packages bring in Florida residents.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Naples, Florida.