Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Newport: Newport Folk and Jazz festivals; Mansions and sailing season; Wedding season; Boston and New York weekend travel. Guests I price for: Northeastern couples and groups on 2 to 4 night stays, wedding parties. Where I start: Festival and wedding premiums with minimum stays, and off-season floors.
Newport sells mostly through Airbnb, Vrbo and Booking.com. With my five-star hotel background, I help Newport inns and boutique hotels manage wedding room blocks, attrition clauses and release dates, so blocks do not tie up rooms that could sell at higher rates on festival weekends. I also review how midweek corporate and sailing-industry business is segmented.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Newport.