Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Oxford, Mississippi: Ole Miss Rebels football and tailgating in the Grove; University of Mississippi commencement; Double Decker Arts Festival; The Square and its literary heritage. Guests I price for: Ole Miss fans and alumni groups on 2 to 3 night game weekends, graduation families, and Memphis weekenders. Where I start: Game-weekend premiums with strict minimum stays, graduation pricing, and summer floors.
Oxford, Mississippi sells mostly through Airbnb, Vrbo and Booking.com. On Airbnb, Vrbo and Booking.com I price Oxford homes in PriceLabs or Wheelhouse with football, Swayze Field baseball series, commencement and Double Decker weekends set as custom events, minimum stays enforced on each, and the quieter summer and January weeks priced for Memphis visitors and travellers on the literary trail.
The service in general is described on my other ota optimization page; this page covers how I apply it in Oxford, Mississippi.