Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Puglia: Festa di San Nicola; Polignano a Mare cliffs; trulli of Alberobello; Bari Vecchia old town. Guests I price for: beach and heritage travellers on 5 to 7 night stays in Bari Vecchia and along the coast at Polignano and Monopoli. Where I start: summer coastal premiums balanced against the San Nicola pilgrimage weekend, Puglia regional coding plus national CIN, and ferry-port demand toward Greece and Albania.
Puglia sells mostly through Airbnb, Booking.com, Vrbo and Expedia. I set up your Airbnb, Booking.com, Vrbo and Expedia pricing so the San Nicola feast, wedding weekends and Ferragosto weeks are loaded ahead, coastal homes switch to weekly stays in summer, and transit flats near the port allow short late arrivals.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Puglia.