Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Puglia: Festa di San Nicola; Polignano a Mare cliffs; trulli of Alberobello; Bari Vecchia old town. Guests I price for: beach and heritage travellers on 5 to 7 night stays in Bari Vecchia and along the coast at Polignano and Monopoli. Where I start: summer coastal premiums balanced against the San Nicola pilgrimage weekend, Puglia regional coding plus national CIN, and ferry-port demand toward Greece and Albania.
Puglia sells mostly through Airbnb, Booking.com, Vrbo and Expedia. Puglia's masserie and boutique hotels earn much of their year from weddings and summer touring. From my five-star hotel background I work on wedding buyouts and deposits, room-type pricing for trulli suites, and how to balance direct bookings with OTA exposure.
The service in general is described on my expedia optimization page; this page covers how I apply it in Puglia.