An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Puglia: Festa di San Nicola; Polignano a Mare cliffs; trulli of Alberobello; Bari Vecchia old town. Guests I price for: beach and heritage travellers on 5 to 7 night stays in Bari Vecchia and along the coast at Polignano and Monopoli. Where I start: summer coastal premiums balanced against the San Nicola pilgrimage weekend, Puglia regional coding plus national CIN, and ferry-port demand toward Greece and Albania.
I set up your Airbnb, Booking.com, Vrbo and Expedia pricing so the San Nicola feast, wedding weekends and Ferragosto weeks are loaded ahead, coastal homes switch to weekly stays in summer, and transit flats near the port allow short late arrivals.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Puglia.