Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Medellín, one to one, remotely and in Colombia Time (UTC-5), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Medellín, Colombia, one to one, remotely and in Colombia Time (UTC-5). In Medellín, I price Early August as the peak and September to November as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Medellín
1-on-1
Directly with Alaa, no account-manager layer
Colombia Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Medellín: Feria de las Flores; Christmas lights (Alumbrados); Digital-nomad demand in El Poblado and Laureles; Conference travel. Guests I price for: US and European remote workers on 1 to 3 month stays, and short-stay leisure visitors. Where I start: Monthly discount ladders, event premiums in August and December, and unit positioning inside dense El Poblado supply.
Medellín sells mostly through Airbnb and Booking.com. With my five-star background I help Medellín boutique hotels and aparthotels separate leisure, corporate and event segments, build packages for the Feria and fashion week and set corporate rates for Plaza Mayor conferences that protect weekday occupancy in the rainy months.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Medellín.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Medellín is one of Latin America's biggest nomad hubs, and El Poblado and Laureles are crowded with similar apartments. Monthly stays carry much of the year, while Feria de las Flores and the December Alumbrados bring short-stay peaks. Colombia requires registration in the RNT tourism register.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Dry weather and North American winter escapes keep El Poblado busy, so I hold weekends and use monthly terms for remote workers arriving for the season.
Easter brings domestic visitors, then the April and May rains thin leisure travel. I price Holy Week higher and lean on monthly stays through the wet stretch.
Colombiamoda at Plaza Mayor brings buyers and the fashion crowd in July, so I add a premium that week and keep mid-year holiday weekends firm.
Feria de las Flores and the Silleteros parade fill the city, so I price the festival as its own block with a three or four night minimum.
October rains and fewer events make this the quietest stretch, so I set monthly ladders, protect the floor and highlight workspace and internet.
The Alumbrados along the river and family visits lift demand, so I raise December weekends and price Christmas and New Year as premium nights.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Build monthly rates for remote workers.
Price Feria de las Flores and December as short-stay peaks.
Price El Poblado and Laureles separately.
Keep the RNT registration current.
Highlight workspace and internet quality.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Medellín sells mostly through Airbnb and Booking.com. March to May: Easter brings domestic visitors, then the April and May rains thin leisure travel. I price Holy Week higher and lean on monthly stays through the wet stretch. For Google Hotel Ads optimization in Medellín, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Medellín: Feria de las Flores in August, December holidays, and the January to February dry season. Early August: Feria de las Flores and the Silleteros parade fill the city, so I price the festival as its own block with a three or four night minimum. December: The Alumbrados along the river and family visits lift demand, so I raise December weekends and price Christmas and New Year as premium nights.
US and European remote workers on 1 to 3 month stays, and short-stay leisure visitors. Demand is driven by Feria de las Flores and Christmas lights (Alumbrados). For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Medellín.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Medellín the property is in. Provenza and Manila: The busiest nightlife pocket of El Poblado; I price weekends high, disclose noise honestly and keep weekday rates aimed at short leisure stays. Envigado and Laureles around La 70 and Primer Parque get their own treatment.
Build monthly rates for remote workers. Next: price El Poblado and Laureles separately. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Medellín traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. How the listing handles safety and dating-app guest policies in house rules, because clear rules protect both the owner and the reviews in this market.
For Google Hotel Ads optimization in Medellín, this is how I would approach it. With my five-star background I help Medellín boutique hotels and aparthotels separate leisure, corporate and event segments, build packages for the Feria and fashion week and set corporate rates for Plaza Mayor conferences that protect weekday occupancy in the rainy months. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Medellín and work remotely in Colombia Time (UTC-5). Locally, that shows up in decisions like this: price Feria de las Flores and December as short-stay peaks.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Medellín I would start from January to February: Dry weather and North American winter escapes keep El Poblado busy, so I hold weekends and use monthly terms for remote workers arriving for the season. To start, open the chat or email me with your property type and size in Medellín.
Yes. Google Hotel Ads Expert in Medellín is delivered remotely and scheduled in Colombia Time (UTC-5), and 100+ properties in and around Medellín have been optimized, including in areas such as Provenza and Manila. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Medellín.
Results depend on the property, the starting point and the season, so I do not promise a number. In Medellín the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: price El Poblado and Laureles separately. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Medellín, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Medellín, or read the general page for google hotel ads optimization.
If you also run properties outside Medellín, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Medellín and what you need. I reply in Colombia Time, confirm the scope and the price, and start only when you say so.
