Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Oaxaca: Día de Muertos; Guelaguetza festival; Food and mezcal tourism; Puerto Escondido surf season. Guests I price for: US and European travellers on 4 to 6 night stays. Where I start: Festival premiums with minimum stays and shoulder floors.
Oaxaca sells mostly through Airbnb and Booking.com. My first decade was in five-star hotel revenue, so for Oaxaca boutique hotels I help manage the festival peaks, decide when to release rooms to OTAs and when to hold them for direct guests, and price room types by courtyard, view and location.
The service in general is described on my expedia optimization page; this page covers how I apply it in Oaxaca.