Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Saint-Tropez: Pampelonne beach clubs in Ramatuelle; Luxury villas and yachts; Les Voiles de Saint-Tropez regatta; Gassin, Grimaud and Sainte-Maxime. Guests I price for: High-spending international families and groups on weekly villa stays. Where I start: Peak-week villa pricing, regatta premiums and French short-term rental rules and taxe de séjour.
Saint-Tropez sells mostly through Luxury villa agencies, Airbnb, Vrbo and Booking.com. I configure the pricing tool for weekly stays in peak, short stays in spring and autumn, Les Voiles and La Bravade as named events, and a high floor so the villa never sells below its level. Taxe de séjour and service fees show correctly in totals.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Saint-Tropez.