Airbnb revenue management is the ongoing work of pricing every night, setting stay rules, managing channels and reporting results. It goes further than a pricing tool: I review the strategy as demand, events and your own pace change, and I explain every change I make.
What I plan around in Salzburg: Salzburg Festival; Advent markets; Ski resorts and Hahnenkamm race; Summer lake and hiking season. Guests I price for: European families and ski groups on weekly stays, festival visitors on 3 to 5 night stays. Where I start: Festival and holiday-week premiums, weekly ski pricing, and inter-season floors.
For hosts in Salzburg and the Alps I configure PriceLabs or Wheelhouse with festival bands and minimums in the city, weekly holiday pricing in the ski towns, and FeWo-direkt, Booking.com and Airbnb all reading the same rates, so a German family and a festival couple never see conflicting prices.
The service in general is described on my airbnb revenue management page; this page covers how I apply it in Salzburg.