Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Salzburg: Salzburg Festival; Advent markets; Ski resorts and Hahnenkamm race; Summer lake and hiking season. Guests I price for: European families and ski groups on weekly stays, festival visitors on 3 to 5 night stays. Where I start: Festival and holiday-week premiums, weekly ski pricing, and inter-season floors.
Salzburg sells mostly through Airbnb, Booking.com and FeWo-direkt. For hotels in Salzburg and the ski regions I bring my five-star background to festival rate fences, group and tour contracts, and ski-week length-of-stay rules, with comps chosen by location, whether old town or slope-side, rather than by star category.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Salzburg.