Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Salzburg: Salzburg Festival; Advent markets; Ski resorts and Hahnenkamm race; Summer lake and hiking season. Guests I price for: European families and ski groups on weekly stays, festival visitors on 3 to 5 night stays. Where I start: Festival and holiday-week premiums, weekly ski pricing, and inter-season floors.
Salzburg sells mostly through Airbnb, Booking.com and FeWo-direkt. For hosts in Salzburg and the Alps I configure PriceLabs or Wheelhouse with festival bands and minimums in the city, weekly holiday pricing in the ski towns, and FeWo-direkt, Booking.com and Airbnb all reading the same rates, so a German family and a festival couple never see conflicting prices.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Salzburg.