Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Santander: El Sardinero beaches and the Magdalena Peninsula; Picos de Europa hiking; Santillana del Mar and Altamira; Ferry arrivals from Portsmouth and Plymouth. Guests I price for: Spanish families escaping the southern heat on 5 to 10 night summer stays, and UK ferry road-trippers. Where I start: Short summer peak pricing, rural house weekly rates and Cantabria tourist registration.
Santander sells mostly through Booking.com, Airbnb and Vrbo. I set up the pricing tool so July and August sit on a steep curve with weekly minimums, ferry and Easter dates get their own lift, and the winter floor reflects what Spanish weekenders will pay. Calendars for coastal and inland homes run on separate rules.
The service in general is described on my other ota optimization page; this page covers how I apply it in Santander.