Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Sarajevo. Sarajevo and Mostar share a country but not a guest. Sarajevo sells two to four nights to Europeans, Turkish visitors and Gulf families, with the film festival in August at the top. Mostar is mostly a day-trip stop for the Croatian coast, so the overnight guest is the prize. I price Sarajevo by event and family size, and Mostar by making one night worth staying for.
For an owner in Sarajevo or Mostar I review registration and tax, compare the property with comps in the same city and area, and plan the year around the film festival, Gulf summer demand, winter ski weekends and coach-tour season. I keep the two cities as separate strategies.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Sarajevo.