An independent look at your hotel's revenue, and a plan you can run.I audit how your London hotel prices, restricts, distributes and forecasts its rooms, then give you a ranked roadmap, a 12-month pricing calendar and training for your team. Fixed scope, fixed price, remote in GMT / BST (UTC+0 / +1), usually four to eight weeks.
Alaa Elhadi, an independent revenue management consultant, provides hotel revenue management consulting for hotels, resorts and serviced apartments in London, United Kingdom, one to one, remotely and in GMT / BST (UTC+0 / +1). In London, I price June to July as the peak and January to February as the quiet time, and I build the work around that calendar. Hotel revenue management consulting is a fixed-scope, fixed-price engagement quoted after a free discovery call, based on room count, room types, channels and scope. An audit with a strategy roadmap is a single project fee, usually delivered in four to eight weeks.
Start in the chat or by email. Last updated .
1,250+
Properties optimized in and around London
1-on-1
Directly with Alaa, no account-manager layer
GMT / BST
Sessions scheduled in your local time
Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of London. In London the 90-night rule for entire homes changes the maths completely. If a flat can only take short stays for 90 nights a year without planning permission, those nights should go to Wimbledon, big Wembley shows, summer and the run-up to Christmas, not to a wet February weekend. The rest of the year I usually fill with 30-plus-night corporate and relocation stays, priced against serviced apartments.
For London owners I review lease restrictions, the remaining short-stay allowance, transport access and how the flat compares with serviced apartments and hotels nearby, then build a twelve-month plan for short and long stays together. It is a good starting point before signing with any management company.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in London.
A review of the last 12 to 24 months: pricing decisions, rate architecture, restrictions, channel mix and cost, comp-set position, pace and the systems behind them, with every gap ranked by value.
Base rates and floors per room type, BAR levels tied to occupancy and pace, seasonal and event calendars and restrictions, written as a 12-month calendar your team can run.
Which channels to sell on, at what rate and with which promotions, so the mix protects margin: OTAs, corporate, wholesale, metasearch and direct.
A demand forecast, an annual budget, weekly pace reports and a workshop for your team, plus honest advice on revenue systems before you sign for one.
“In London the 90-night rule for entire homes changes the maths completely. If a flat can only take short stays for 90 nights a year without planning permission, those nights should go to Wimbledon, big Wembley shows, summer and the run-up to Christmas, not to a wet February weekend. The rest of the year I usually fill with 30-plus-night corporate and relocation stays, priced against serviced apartments.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
I keep short-stay nights in reserve and fill these months with 30-night bookings from relocations and project teams, priced against serviced apartments in the same postcode.
The London Marathon in April and the Chelsea Flower Show in May bring targeted spikes, so I spend short-stay nights only on those dates and keep the rest of spring on longer stays.
Wimbledon fortnight lifts south-west London sharply, and summer concerts in Hyde Park and at Wembley add peaks elsewhere, so I assign short-stay nights to these dates first.
Families on holiday fill August, and Notting Hill Carnival changes demand in west London over the bank holiday, so I price that weekend carefully depending on how close the flat is to the route.
Theatre trips, shopping and the run-up to Christmas keep central London busy, and I save some short-stay nights for December so the year does not end with the allowance already gone.
Treat the 90 nights as a budget and assign them to the highest-value weeks before the year starts.
Build a monthly rate card for 30-plus-night stays and benchmark it against serviced apartments in the same zone.
Price by Tube access and zone, not just by postcode, since guests search by journey time.
Add Wembley concert and cup final dates as individual premiums for homes on the right lines.
Keep hosted rooms and whole homes on different strategies, since the cap applies only to entire homes.
Performance has flattened
RevPAR is stuck while the market around you moves on.
Opening, renovating or rebranding
A new positioning needs a pricing and distribution strategy built from scratch.
An owner wants a second opinion
You need the operator's numbers checked by someone outside the hotel.
You have a team but want a better plan
Someone prices today and wants an audit, a calendar and training.
Thirty minutes on your property, your market and where you think revenue leaks. I scope the work and confirm the price before starting.
With read-only access to your PMS, channel manager and extranets I analyse the data, shop your comp set and talk to whoever sets rates today.
A written report and a working session: the gaps ranked by value, the strategy to close them and a 12-month calendar.
Step 4
I can set the strategy up in your systems, train your team and check in monthly, or run it for you as outsourced management.
Every engagement is fixed-scope and fixed-price. After a free discovery call you get the scope and the price in writing before any work starts. Training days and monthly check-ins are quoted separately.
| Option | What you get | Price |
|---|---|---|
| Audit and roadmap | Audit, ranked gap report, strategy and 12-month calendar | Fixed fee, quoted |
| Implementation support | Setup in your systems and team training | Quoted |
| Monthly check-ins | Optional review sessions after delivery | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
For hotel revenue management consulting, that is where my audit begins, because a finding here changes every recommendation after it. Which Tube and Overground lines serve the flat, and how many minutes it takes to the West End, since London guests compare journey times before they compare price.
Busiest in London: May to September and the run-up to Christmas, with Wimbledon, Notting Hill Carnival and major concerts adding spikes. October to December: Theatre trips, shopping and the run-up to Christmas keep central London busy, and I save some short-stay nights for December so the year does not end with the allowance already gone. June to July: Wimbledon fortnight lifts south-west London sharply, and summer concerts in Hyde Park and at Wembley add peaks elsewhere, so I assign short-stay nights to these dates first. For hotel revenue management consulting, my audit tests whether your current rates and restrictions capture these windows, and the 12-month calendar I hand over sets them in advance.
Pricing within the 90-night annual limit, event-week premiums, and zone and transport-based base prices that benchmark against hotels as well as other rentals. For hotel revenue management consulting, I check every recommendation against the London calendar before I make it. August to September: Families on holiday fill August, and Notting Hill Carnival changes demand in west London over the bank holiday, so I price that weekend carefully depending on how close the flat is to the route.
If a flat can only take short stays for 90 nights a year without planning permission, those nights should go to Wimbledon, big Wembley shows, summer and the run-up to Christmas, not to a wet February weekend. The rest of the year I usually fill with 30-plus-night corporate and relocation stays, priced against serviced apartments. That is the view I bring to hotel revenue management consulting in London.
Results depend on the property, the starting point and the season, so I do not promise a number. In London the first gains from hotel revenue management consulting usually come from the change with the clearest local signal: build a monthly rate card for 30-plus-night stays and benchmark it against serviced apartments in the same zone. I review progress against your own occupancy, ADR and RevPAR, not a market average.
London sells mostly through Airbnb, Booking.com, Vrbo and Expedia. June to July: Wimbledon fortnight lifts south-west London sharply, and summer concerts in Hyde Park and at Wembley add peaks elsewhere, so I assign short-stay nights to these dates first. For hotel revenue management consulting in London, my distribution review covers each channel's cost, contribution and rate position, then recommends a mix.
For hotel revenue management consulting, i begin with 12 to 24 months of your own data, so the first findings are about your property in London, not the city. Price by Tube access and zone, not just by postcode, since guests search by journey time. Next: keep hosted rooms and whole homes on different strategies, since the cap applies only to entire homes.
Greenwich and the O2: Concerts at the O2 and Greenwich tourism bring event spikes; I price each big show individually and use longer stays the rest of the year. Shoreditch and Hackney and South Kensington and Chelsea get their own treatment. For hotel revenue management consulting, i review your comp set and rate position for your own part of London, not the market average.
For hotel revenue management consulting, consulting gives you an independent view and a plan your own team can run, without handing the daily decisions to anyone. I have optimized 1,250+ properties in and around London and work remotely in GMT / BST (UTC+0 / +1). Locally, that shows up in decisions like this: price by Tube access and zone, not just by postcode, since guests search by journey time.
Hotel revenue management consulting is a fixed-scope, fixed-price engagement quoted after a free discovery call, based on room count, room types, channels and scope. An audit with a strategy roadmap is a single project fee, usually delivered in four to eight weeks. The scope of hotel revenue management consulting is the same in every market, but the plan is not: in London I would start from October to December: Theatre trips, shopping and the run-up to Christmas keep central London busy, and I save some short-stay nights for December so the year does not end with the allowance already gone. To start, open the chat or email me with your property type and size in London.
Yes. Hotel Revenue Management Consultant in London is delivered remotely and scheduled in GMT / BST (UTC+0 / +1), and 1,250+ properties in and around London have been optimized, including in areas such as Greenwich and the O2. The engagement is remote and fixed-scope, with calls in your time zone and a written report your team can run. Start in the chat or by email and tell me what you run in London.
The other services I offer in London, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for London, or read the general page for hotel revenue management consulting.
If you also run properties outside London, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in London and what you need. I reply in GMT / BST, confirm the scope and the price, and start only when you say so.
