Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Sarajevo: Sarajevo Film Festival; Baščaršija and Ottoman old towns; Stari Most in Mostar; Visitors from the Gulf and Türkiye in summer. Guests I price for: European, Turkish and Gulf visitors on 2 to 4 night stays and Croatian-coast day-trippers in Mostar. Where I start: Festival premiums, Gulf-summer family pricing and tourist tax registration.
Sarajevo sells mostly through Booking.com and Airbnb. For hotels I work on festival pricing, group and tour-operator contracts, and how to serve Gulf families with suites or connecting rooms. I make sure contracts leave space for higher-paying guests in August and that winter ski weekends are priced properly.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Sarajevo.