Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Sarasota: Winter snowbird season; Siesta Key and Anna Maria beaches; Spring Training and arts season; Summer family travel from the Southeast. Guests I price for: Snowbirds on monthly stays, families on weekly beach stays. Where I start: Monthly winter rate cards, weekly summer pricing, and hurricane-season floors.
Sarasota sells mostly through Airbnb, Vrbo, Booking.com and Expedia. Gulf Coast hotels balance snowbird extended stays, spring break demand and summer families. My hotel background helps with long-stay pricing, group and wedding demand, and a comp set divided between beachfront resorts, Lido and Longboat Key and downtown Sarasota near the Van Wezel and the winter arts season.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Sarasota.