Agoda optimization for hotels is the work I do to make a property rank, convert and price correctly on Agoda. I complete your property and room content in YCS, set promotions, secret deals and rate channels, and manage the signals Agoda ranks on.
What I plan around in Scottish Highlands: North Coast 500 and Skye road trips; Whisky and Highland Games season; Hogmanay; Wildlife and hiking. Guests I price for: International and UK travellers on 2 to 4 night stays per stop, families on weekly stays. Where I start: Summer premiums, road-trip-length minimum stays, and winter floors with licence compliance.
Scottish Highlands sells mostly through Airbnb, Vrbo, Booking.com and Sykes. For Highland hotels, inns and lodges I work on group and coach allocation, summer rate fences, and winter packages for skiers, aurora hunters and Hogmanay, drawing on my five-star chain hotel experience to manage a short season with very high demand.
The service in general is described on my agoda optimization page; this page covers how I apply it in Scottish Highlands.