An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Stuttgart: Cannstatter Volksfest; the Mercedes-Benz and Porsche museums; automotive trade fairs at Messe Stuttgart; the Stuttgart Weindorf wine festival. Guests I price for: business travellers and festival visitors on 2 to 4 night stays in the Mitte centre and the Cannstatt fairground district. Where I start: the Volksfest and trade-fair premiums that define the calendar, midweek automotive-business demand, and Baden-Wurttemberg misuse-ban (Zweckentfremdung) registration.
I configure PriceLabs or Wheelhouse with Wasen festival dates, Messe events and VfB fixtures, plus weekly discounts for engineers and consultants. Airbnb, Booking.com and Vrbo share the same minimum stays and rates, so midweek business guests and festival groups both find a consistent offer.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Stuttgart.