Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Alicante: Summer beach season; Hogueras de San Juan; UK and Nordic winter long stays; Benidorm year-round demand. Guests I price for: UK, Dutch and Nordic families on 7 to 14 night stays, winter long-stay retirees. Where I start: Weekly summer pricing, monthly winter rate cards, and Valencian VT licence compliance.
Alicante sells mostly through Airbnb, Booking.com and Vrbo. For Costa Blanca hotels, I bring experience from five-star chains: managing tour-operator allotments from northern Europe, building winter long-stay packages, and setting summer rates that reflect real demand rather than last year's contract, so a Benidorm or Alicante hotel stops selling its best August rooms at winter-negotiated tour rates.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Alicante.