Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Sydney: New Year's Eve harbour fireworks; Vivid Sydney; Mardi Gras and Sydney Festival; Beach season in Bondi, Manly and Coogee. Guests I price for: Domestic and international leisure travellers on 3 to 7 night stays, plus corporate guests in the CBD. Where I start: New Year's Eve premiums with minimum stays, summer beach pricing, and compliance with the 180-night non-hosted cap.
Sydney sells mostly through Airbnb, Booking.com, Stayz (Vrbo) and Expedia. For Sydney hotels I work on corporate segmentation in the CBD, event fences for New Year's Eve and Vivid, and channel balance across Expedia, Booking.com and direct, so high-demand nights sell at the right price and weekday business demand stays protected.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Sydney.