Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Phuket: European and Russian winter travel; Chinese New Year; Diving and beach season; Wellness retreats. Guests I price for: Couples and families on 7 to 14 night villa stays in Bang Tao, Kamala, Rawai and Nai Harn. Where I start: Villa pricing with a deep monsoon discount, weekly and fortnightly discount ladders, and Christmas to Chinese New Year premiums with minimum stays.
Phuket sells mostly through Airbnb, Booking.com, Agoda and Vrbo. With my five-star hotel background, I help Phuket resorts and hotels manage European and Russian tour operators, wedding blocks and long-stay guests, with rate fences for peak weeks, honeymoon and diving packages, and a clear plan for the monsoon months.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Phuket.