Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Tallinn: Old Town tourism and Helsinki ferry traffic; Christmas market; Tech and startup conferences; Cruise calls. Guests I price for: Finnish and European weekend visitors on 2 to 3 night stays. Where I start: Summer and weekend premiums, cruise-day rates, and winter floors.
Tallinn sells mostly through Airbnb and Booking.com. For Tallinn hotels I use my five-star chain experience to balance Finnish weekend demand, conference business and cruise traffic, set group rules for tours, and choose comps by location, whether Old Town, port or business district, rather than star rating alone.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Tallinn.