Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Aarhus: NorthSide Festival each June; the Aarhus Festuge festival week spanning late August and September; ARoS art museum with its rainbow panorama and the Den Gamle By open-air town; family trips to Legoland Billund and the painted houses of Skagen. Guests I price for: Scandinavian and German couples, families and conference guests staying in the Latin Quarter and around the harbour docklands. Where I start: Concentrating premiums into the short bright summer and festival weeks while observing Denmark's home-sharing day caps and the CPR-linked registration rules for private lets.
Aarhus sells mostly through Airbnb, Booking.com and Vrbo. For Aarhus hotels I use my five-star chain experience to balance conference business from the university and the congress centre with festival and family leisure demand, set group blocks carefully, and choose comps by location, from the harbour to the Latin Quarter.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Aarhus.