Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Aarhus: NorthSide Festival each June; the Aarhus Festuge festival week spanning late August and September; ARoS art museum with its rainbow panorama and the Den Gamle By open-air town; family trips to Legoland Billund and the painted houses of Skagen. Guests I price for: Scandinavian and German couples, families and conference guests staying in the Latin Quarter and around the harbour docklands. Where I start: Concentrating premiums into the short bright summer and festival weeks while observing Denmark's home-sharing day caps and the CPR-linked registration rules for private lets.
Aarhus sells mostly through Airbnb, Booking.com and Vrbo. For Aarhus hotels I use my five-star chain experience to balance conference business from the university and the congress centre with festival and family leisure demand, set group blocks carefully, and choose comps by location, from the harbour to the Latin Quarter.
The service in general is described on my expedia optimization page; this page covers how I apply it in Aarhus.