Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Tampa: Gasparilla Pirate Festival; Spring Training and Spring Break; Clearwater and St. Pete Beach season; Buccaneers, Lightning and Rays games. Guests I price for: Snowbirds on multi-week stays, families and groups on 4 to 7 night beach stays, and event travellers. Where I start: Winter premiums and monthly snowbird rate cards, beach weekly discounts, and hurricane-season floors.
Tampa sells mostly through Airbnb, Vrbo, Booking.com and Expedia. Tampa Bay hotels juggle conventions, sports, cruise passengers and beach leisure. With my background in five-star hotel revenue I work on segment mix by season, event-week rate fences, cruise and pre-stay packages, and a comp set chosen by location, whether downtown, Westshore or the beaches.
The service in general is described on my expedia optimization page; this page covers how I apply it in Tampa.