Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Toronto: Toronto International Film Festival; Caribbean Carnival and summer concerts; Blue Jays, Raptors and Maple Leafs seasons; Corporate travel to the Financial District. Guests I price for: Domestic and US travellers booking 2 to 4 nights, plus corporate guests midweek and mid-term relocations. Where I start: Principal-residence rules for short stays, event premiums in September, and 28-plus-night rate cards for relocation and corporate demand.
Toronto sells mostly through Airbnb, Booking.com and Vrbo. My background in five-star hotels helps Toronto properties segment corporate, convention and leisure demand, fence TIFF and major concert weeks, and decide how much inventory to commit to long-stay and crew contracts without crowding out higher-paying transient nights in September and summer.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Toronto.