An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Toronto: Toronto International Film Festival; Caribbean Carnival and summer concerts; Blue Jays, Raptors and Maple Leafs seasons; Corporate travel to the Financial District. Guests I price for: Domestic and US travellers booking 2 to 4 nights, plus corporate guests midweek and mid-term relocations. Where I start: Principal-residence rules for short stays, event premiums in September, and 28-plus-night rate cards for relocation and corporate demand.
For hosts I set up your pricing tool with TIFF, Pride, Carnival and sports dates loaded as events, plus a separate monthly rate card for relocations and medical stays. I also help track nights so a principal residence stays inside the city's limits.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Toronto.