Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Lille. Lille has one enormous weekend, the Braderie de Lille on the first weekend of September, when millions visit Europe's biggest flea market. December's Christmas market is the second peak. Eurostar brings London and Brussels weekenders all year. I price the Braderie a year ahead.
For a Lille flat, I check how it competes for Eurostar weekenders and business visitors, whether its registration and taxes are right, and how its location relates to the stations, then rebuild a calendar that holds weekend value and fills weekdays without giving rate away.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Lille.