Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Perugia: Umbria Jazz festival; Eurochocolate; Assisi and the Basilica of Saint Francis; Festival dei Due Mondi in Spoleto. Guests I price for: festival-goers and pilgrims on 2 to 4 night stays in Perugia's historic centre and the hill towns of Assisi and Spoleto. Where I start: back-to-back summer and autumn festival premiums, Assisi's steady pilgrim base, and Umbria regional coding plus national CIN across the rural lets.
Perugia sells mostly through Airbnb, Booking.com and Vrbo. Umbrian hotels balance pilgrims, festivals, weddings in the countryside and touring groups. With my background in five-star hotel revenue I work on group allotments for religious tours, festival rate fences, wedding contracts and the right mix of OTA and direct sales.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Perugia.