Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Zell am See: year-round skiing on the Kitzsteinhorn glacier above Kaprun; the Schmittenhoehe slopes and the lakeside town of Zell am See; the Grossglockner High Alpine Road in summer; Ironman 70.3 Zell am See-Kaprun and lakeside watersports. Guests I price for: German, Dutch and British ski parties in winter and lake-holiday families in summer, on week-long stays around Zell am See and Kaprun. Where I start: Running matched winter-ski and summer-lake peaks with seven-night minimums, floor-pricing the two shoulders, and folding the Salzburg tourist tax and registration into the rate.
Zell am See sells mostly through Airbnb, Booking.com, Vrbo and Expedia. For hotels in the region I draw on my five-star revenue career to balance ski-club, tour and individual bookings, set length-of-stay controls around holiday weeks, and treat summer as a peak of its own instead of an extension of the winter rate card.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Zell am See.