Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Zell am See: year-round skiing on the Kitzsteinhorn glacier above Kaprun; the Schmittenhoehe slopes and the lakeside town of Zell am See; the Grossglockner High Alpine Road in summer; Ironman 70.3 Zell am See-Kaprun and lakeside watersports. Guests I price for: German, Dutch and British ski parties in winter and lake-holiday families in summer, on week-long stays around Zell am See and Kaprun. Where I start: Running matched winter-ski and summer-lake peaks with seven-night minimums, floor-pricing the two shoulders, and folding the Salzburg tourist tax and registration into the rate.
Zell am See sells mostly through Airbnb, Booking.com, Vrbo and Expedia. For hotels in the region I draw on my five-star revenue career to balance ski-club, tour and individual bookings, set length-of-stay controls around holiday weeks, and treat summer as a peak of its own instead of an extension of the winter rate card.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Zell am See.