Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Sofia: Bansko ski resort and UK package travel; Sofia business and conference travel; Rila and Pirin hiking; Digital-nomad demand in Bansko. Guests I price for: UK and European ski groups on weekly stays, city guests on 2 to 3 night stays. Where I start: Weekly ski pricing, monthly nomad rates, and inter-season floors.
Sofia sells mostly through Airbnb and Booking.com. For hosts in Sofia and Bansko I set up PriceLabs or Wheelhouse with weekly ski bands, monthly rates for remote workers, festival uplifts in August and weekday business rates in the capital, keeping Airbnb and Booking.com in line with each other.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Sofia.