Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Antwerp: the diamond district and the world diamond trade; Rubens' house and the Cathedral of Our Lady; the fashion scene of the Antwerp Six, MoMu and the MAS museum; the port's business traffic and the cafes of Het Zuid. Guests I price for: Fashion, diamond and shipping business travellers midweek and culture-led city-breakers at weekends, staying around the Grote Markt, the station quarter and Het Zuid. Where I start: Balancing a corporate weekday base against leisure weekends and lifting rate for fashion and trade events, within Flanders' tourist-accommodation registration decree.
Antwerp sells mostly through Airbnb, Booking.com and Vrbo. For Antwerp hotels I use my five-star chain background to manage negotiated corporate rates for port and diamond companies alongside leisure weekends, set fences around fashion and trade events, and pick comps by district rather than by star rating, since Centraal and Het Zuid behave very differently.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Antwerp.