Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Thessaloniki: Halkidiki beach season; Thessaloniki International Fair and Film Festival; Balkan road-trip travel; Student calendar. Guests I price for: Balkan and European families on weekly Halkidiki stays, city-breakers in Thessaloniki. Where I start: Weekly coastal pricing, city event premiums, and off-season floors.
Thessaloniki sells mostly through Airbnb and Booking.com. From my years in five-star hotels I help Thessaloniki city hotels manage fair, congress and university demand, and Halkidiki resorts balance tour operator allotments with direct Balkan drive-in guests. I focus on release dates, segment mix and pricing the shoulder months realistically rather than filling them with deep discounts.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Thessaloniki.