Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Ashland: The Oregon Shakespeare Festival's long season; Rogue Valley wine country; Southern Oregon University events; Mount Ashland skiing and Crater Lake day trips. Guests I price for: Theatre-going couples and retirees on 3 to 5 night festival stays near Lithia Park and downtown Ashland, plus wine and outdoor travellers. Where I start: A long February-to-October festival season shaping demand, matinee-and-weekend minimums, and monthly winter rate cards during the theatre off-season.
Ashland sells mostly through Airbnb, Vrbo and Booking.com. From my five-star hotel career I help Ashland inns and hotels balance theatre groups, independent travellers and wine visitors, fence performance and harvest weekends, and plan winter and smoke-season offers that protect the annual rate rather than training regular festival guests to wait for discounts.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Ashland.