Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Ashland. Ashland's calendar follows the Oregon Shakespeare Festival. Theatre-goers stay several nights, often returning each year, and Rogue Valley wine adds autumn demand. The festival's season has changed in recent years, so I check the schedule each year rather than assuming it.
For Southern Oregon owners I check the city licence and zoning first, then build the year around the festival schedule, wine country and winter. The plan sets weekend and performance-week rates, smoke-season flexibility and monthly winter stays, so the property is not relying on a handful of summer weekends.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Ashland.