Outsourced hotel revenue management means I do the job of the revenue manager for you: I watch the comp set and pace every day, move rates and restrictions, manage the OTAs, forecast demand and report each month. You keep control of the hotel and see every decision.
What I plan around in Waco: Magnolia Market at the Silos; Baylor football at McLane Stadium and commencement; The Dr Pepper Museum and Cameron Park Zoo; Texas drive-market weekend trips. Guests I price for: Magnolia and Fixer Upper tourists plus Baylor families on 2 to 3 night stays near the Silos, downtown and campus. Where I start: Steady Magnolia-driven leisure demand layered with Baylor game-day and graduation premiums, weekend minimums, and softer high-summer pricing.
Waco hotels compete for Magnolia tourists, Baylor families and business travellers along the I-35 corridor. With my five-star hotel background I help set event restrictions, graduation and football blocks, weekend packages and a comp set chosen by distance to the Silos and campus.
The service in general is described on my outsourced revenue management page; this page covers how I apply it in Waco.