An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Athens, Georgia: Georgia Bulldogs football at Sanford Stadium; University of Georgia graduation and parents' weekends; The Athens music and downtown scene; AthFest in June. Guests I price for: Bulldogs fans and alumni on 2 to 3 night game weekends, UGA families, and music visitors. Where I start: Home-game premiums tiered by opponent, graduation pricing, and summer floors.
On Airbnb, Vrbo and Booking.com I price Athens homes in PriceLabs or Wheelhouse with each Sanford Stadium game as its own event, graduation weekends protected and concert dates added as they are announced, while weekly rates and lower floors carry the summer.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Athens, Georgia.